Food Truckin’ is an art installation that lets visitors customize their own food delivery vehicles and role-play transportation and distribution.
Located: Upper Level
Key Materials: MDF, plastic, rubber, metal, wood, Velcro, and paint
What is it?
Design and drive your own food truck!
Jason’s project lets participants design, steer, load up vehicles, and explore how trucks “drive” the food industry. National and international food industry networks make it possible to eat just about any kind of food in the United States. Not only can you get fresh fruits and vegetables year round, you can also find ethnic and international foods in grocery stores. This access to a wide variety of foods is made possible by a complex system of farmers, food processors, distributors, and retailers. Much of the food moved around this country is made possible by trucks criss crossing our nation via highways.
What will I do when I get there?
- Customize your own food truck with components from the garage and signs to advertise your food items.
- Load up your food trucks and drive it around.
- Set up your food truck to exchange or sell your items to others.
Who made this?
Jason Torchinsky is an artist, writer, and designer based in Los Angeles, California. He works in a wide variety of media including illustration, game design, sculpture, and installation. Jason has a strong interest in and connection to the automobile industry as a test driver and reviewer. For this project, Jason tapped his love of cars and trucks to specially design kid-sized vehicles that help explore the transportation of food.
Jason received his B.A. in Art History from the University of North Carolina at Chapel Hill. In addition to writing for the automotive website Jalopnik.com, Jason co-edited a book with writer Carrie McLaren titled Ad Nauseam: A Survivor’s Guide to American Consumer Culture. He is currently working on a book about retro automobile design. Jason has worked with Machine Project, is a Los Angeles-based artist group, and his installations have been shown at the Los Angeles County Museum of Art (LACMA) and the Hammer Museum.
Artist Website: http://www.jasontorchinsky.com/
What can I do at home?
To extend your museum experience, try the following activities at home.
- Check the stickers on produce you have bought at the supermarket to see where your favorite fruit was grown. Look at a map to calculate how far your food has traveled.
- Look up images of food transportation vehicles on the Internet to see the different types of vehicles that transport and distribute food. How many different types of vehicles can you identify? Each vehicle has a different job to do. Can you figure out what each type does?